Promoting Your Music Online

Thanks to the Internet, it’s easier than ever for new bands and artists to be discovered and to sell their music directly to fans. How do you get started and what’s the best way to promote your band? Here are some tips:

One of the first places you’ll want to visit is MySpace. By now, everyone has heard of it and millions and millions of people have their own accounts. But I bet you didn’t know that MySpace offers a special type of account just for promoting a band or artist? It’s called MySpace Music and it’s completely free to sign up. With this type of account, you can add up to 4 full songs to your account for people to listen to while they are reading your MySpace page. This alone makes a MySpace Music page worthwhile to set up, since getting people to listen to and discover your music is the main goal of most new artists. Include a link to buy your CD from your own website, iTunes or other music store and you’ve got a great way to increase sales.

If someone likes the music on your profile, they can add your band as a friend, which means they can get email notices when you add a blog or send out a bulletin. Blogging on MySpace is one of the best ways to communicate with your audience (friends), when your band has a tour coming up, an appearance, is working on new music or has any news of any kind, you’ll want to post it to your blog and keep your fans up to date. The more your communicate with fans, the more they will feel like a part of your community.

In addition, you can take advantage of a multitude of other options, including listing your influences, adding a picture gallery, adding full videos, adding banners and many other options.

Just be sure to log in often to approve new friends and to communicate with other members. There are also many MySpace Groups you can join where a message board is set up for members to communicate. Joining an emerging artist type group would help you to network with other new artists and even to promote each other, discuss new ways to get new fans, find someone to tour with or even to collaborate with.

Another essential step to promoting your music online is to have your own website. While MySpace is excellent, it’s best to have as many avenues of promotion as possible. It can be simple, with just a bit about your band and links to buy your album or it can be a major presence loaded with content. The more content you add and the more often you update your website and your MySpace profile, the better, as people will keep coming back to see your fresh content and news. Some elements to consider adding to your band’s website include biographies of the members, history of the band, news section, tour dates and appearance schedule, photos, music videos, sample songs to download, wallpapers, icons, ringtones, links to buy your album or merchandise, discography and anything else you want to let people know about. You’ll also want to link your website to your MySpace and vice versa.

Why Facebook Boost Posts Are Terrible For Promoting Your Music

A lot of musicians are literally throwing their money down the drain.

I’m not talking about that awesome new guitar pedal you just bought… instead I’m talking about Facebook boost posts.

I know that Facebook boost posts are popular and a lot of musicians are using them but they’re actually not the best way for you to promote your music.

And your actually wasting your money and not getting everything that you pay for.

There’s 2 reasons why you want to use a Facebook ad to promote your music.

The first is obviously to get yourself in front of as many people as possible.

But the second reason is to start collecting data and statistics about how your ads are doing. You also want to start making your own custom lists inside of Facebook of people who are interacting with your ads and could be potential fans.

When you use a boost post you don’t get those options to create custom lists and see the in depth data and analytics.

So you’re basically spending money and only getting half of what you pay for.

Even worse if you don’t set up custom lists inside Facebook you lose the ability to reach back out to people who interacted with your ad.

So lets say you’re promoting a music video you can’t reach back out to people who watched 50% or more of your video. And these are people who are likely to become real fans if you take time to build your relationship with them.

The way to correctly run Facebook ads is to create a Business Facebook account. It’s totally free and takes about 2 minutes to set up. Then you can create you ad campaigns and ads inside of the Business manager and get access to all the data and custom lists.

And once you have those custom lists created THEN and ONLY then can you use a boost post to reach back out to those smaller groups of people. Maybe with a Facebook live or an ad to promote a new album or single.

So please! Stop wasting your hard earned cash on Facebook boost posts. Go set up a business Facebook account and take over the world! It’s free, easy and if your goal is to build big, engaged fanbase, it will help you a lot.

If you want to build your fanbase, grow your relationship with fans, and sell your music with an online system.

Are Music Reviews and Music Press Helpful Tools in Promoting Your New CD Release?

Well, some might say that by asking me, you may be asking the wrong person. As a professional music publicist and music marketing consultant myself for hundreds of successful independent music artists, I can only tell you what I have experienced over the last 27 years plus of doing this for independent musicians. A good music publicist can facilitate interviews for you and get your music reviewed. Its positive impact on your project and career can be more than considerable.

I am writing this article to bring this to the attention of independent artists. Most indie musicians may feel that their music does not stand a chance out there in the sea of hundreds of thousands of independent music releases annually. Unfortunately, with that kind of competition, this is not far from the truth. Most CD releases, without professional promotion, no matter how good, usually get lost or forgotten. However, a good indie music publicist can move your music to the forefront and bring it to the attention of the industry and the public alike with press, interviews, and music reviews. As long as your music is noteworthy, this makes generating the exposure and creating the buzz (if you will) much easier. CD reviews, interviews, and the press can do this efficiently if it’s done right and by a credible professional music publicist.

Album and single reviews, written by professional music critics on credible music blogs and in the music media are read by thousands of potential fans, music journalists, booking agents, music publishers, and A&R representatives from both major and independent record labels on a daily basis. Professional Music Publicists are the curator of these creative placements. This being said, there are still a lot of indie musicians that are just now aware of the positive impact favorable CD reviews, interviews, and the innovative press can have on their project and new record release; while accelerating their music career to the next level.

Our Band is on a Shoestring Budget. How Much Does a Publicist Cost?

The cost for a professional music publicist can vary greatly, depending upon how good they are, how much experience they have, and the extent and quality of their professional Rolodex (contacts-reach). A lot of musicians don’t even bother to inquire on the cost of a publicity campaign with a professional publicist fearing upfront that the cost will be astronomical. A lot of artists and bands are marketing their music on a shoestring budget, and they believe that they just can’t afford the services of a professional music publicist and marketer. They just keep pounding and going the DIY route. Not because they want to, but feel they have to. If you inquire, you may be surprised how reasonable a publicity campaign can be with an established professional music publicist who is willing to work with you. (willing – being the key word here).

It’s unfortunate as well that music media blogs, and credible music critics, much like record labels, do not honor unsolicited requests to review music that is submitted by the artist themselves. This is mostly reserved for professional music publicists and labels with whom they work with on a relatively exclusive basis. It is true of course that money can be a major deterrent to your efforts to solicit the services of a professional. I can only tell you that if you are truly serious about your music, you just need to find a way. If your music is there, this may be one of the only ways to get it noticed. Simply put; find a publicist who is willing to work with you and your budget. Work out a payment plan, find an investor. Just do what needs to be done. Save money on other things – not publicity. It is important though to remember not to pick the least expensive publicist. As with anything else in life – “You Get What You Pay For.” Artists that do not professionally market their wares, or stop marketing their music to save money are like those who try to stop a clock to save time. Pretty Crazy –Right?